NASCAR x Columbia College Chicago

Web App for NASCAR Chicago that includes a Trivia Game, a Reflex Game, and an Activity Book (both digital and printed).

This Project was featured on FOX32 Chicago!

The goal was make a product that would appeal to the NASCAR newcommers and fans by providing educational and family friendly activities, specifically for their Chicago race in 2024.
My role: Product Manager and Lead Designer.

Click to try each product:

Web Ap p

Activity Book

Trivia

Reflex Game

Process:

Timeline:
15 weeks, January 2024–May 2024

At each milestone, presentations were created and delivered to share research findings, provide possible directions, and bring the client into deciding on the next steps.

Initial Research:
Our team conducted comprehensive event and user research to define the scope of their project and establish clear deliverables. We delivered several dynamic presentations to their client that articulated their research, design designs, and prototypes.

The research strategy included two screener surveys to understand the audience and gather essential data. One survey targeted general festival-goers, while the other was tailored for NASCAR fans. These surveys proved invaluable in gauging people's interests and provided profound insights into the potential reception of our interactive digital experiences.

After analyzing screener results and conducting user interviews with select participants, personas were crafted to ensure our design process remained human-centered. Each persona focused on goals, motivations, fears, frustrations, tasks, needs, and technological proficiency.

Learn more about the process of each product:

Trivia

Activity Book

Reflex Game