designs
NASCAR Kid’s Activity Book
Redesigned and Upgraded the NASCAR Activity Book
(both digital and printed).
The goal was make a product that would appeal to the NASCAR newcommers and fans by providing educational and family friendly activities, specifically for their Chicago race in 2024.
Process:
The team pulled inspiration from popular kid-friendly activities and coloring books and then used card-sorting methods to narrow down applicable activities to focus on. Each concept prioritized a Chicago and NASCAR thread.
Drafts:
The spreads went through multiple iterations and reviews, including user testing with a group of children, which provided crucial insight into the difficulty level of our activity instructions. The students honed their talents and offered custom illustrations at every opportunity. Bellow is an early draft of the spreads.The NASCAR Activity Book pages are also available in black and white for download on the Web App.