First Flat Drafts:

In rebranding the Fage yogurt, I chose to incorporate a circle into the design of the new logo to evoke the timelessness, unity, and harmony associated with Greek culture. Additionally, I simplified the text to enhance readability, addressing the clarity issues present in the original logo.

I decided to incorporate a cursive ampersand into the design. This choice was inspired by the elegant forms of the Greek alphabet, aiming to honor the brand's heritage while ensuring clarity and appeal for the American audience.

Advantages of the new paper packaging:

︎ Paper is far more biodegradable than plastic and very easily recycled.

︎ Paper packaging derives from natural sources so no harmful, carbon dioxide-emitting production processes are involved.

︎ Paper packaging can be more cost-effective for businesses in the long run. It can increase packing speeds by up to 50% and reduce breakages by 50%. Compared to plastic bubble wrap, 80% less space is used for paper packaging.